June 18, 2014

Squirrels LLC Takes Hit From Slingshot by Facebook

People Worldwide Confuse a New Facebook Offering With Squirrels Slingshot™ Application

NORTH CANTON, OH–(Marketwired – June 18, 2014) – Squirrels LLC prides itself on providing software applications that “people go nuts for.” A popular Squirrels product, Slingshot™, is an application that allows mobile device users to meet face-to-face using webcams and microphones. Squirrels has been promoting Slingshot™ since April 2013 and applied to register this trademark with the U.S. Trademark Office.

On June 17, 2014, Facebook introduced a video-sharing application designed to compete with the popular Snapchat program. Unfortunately, Facebook is calling the new application “Slingshot.” The Facebook product performs some of the same functions as the Squirrels Slingshot™ application.

People now think that the Squirrels product is distributed by Facebook. The Squirrels Slingshot™ mark and logo have been posted on blogs and discussions of the new Facebook product. There is a clear confusion of the two.

“People from all over the world have been sending us messages thinking that we are the source of the new Facebook offering,” Squirrels cofounder Andrew Gould said.

“Often they have questions or criticisms concerning the Facebook app,” he continued. “Unfortunately, these inquiries just keep coming.”

Squirrels LLC wants everyone to know that it is not associated with Facebook and has nothing to do with the Facebook app, Slingshot.

“We know Facebook is a large player in the tech industry,” Gould said. “We are hoping that their use of our trademark doesn’t harm the reputation of our company or Slingshot™.”

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Squirrels LLC is a privately held software development company based in North Canton, Ohio. Squirrels specializes in products for wireless audio and video transmission between hand-held devices and computers. More information about Squirrels and Squirrels products can be found at http://airsquirrels.com.

CONTACT INFORMATION

Sidney Keith
Sid@airsquirrels.com
O: 855-207-0927 x7001
Lead Communication Strategist
Squirrels LLC